Canadian beauty blogger Yasaman Gheidi is using her makeup skills to spread mental health awareness with her new #InsideOutChallenge. While makeup can be fun and glamorous, Gheidi shows us a different side by using products to transform her face into a mirror for what’s within.
The project came about after the 27 years old self taught beauty blogger left her staff Christmas party early due to an anxiety attack. After debating how to excuse her hasty retreat in case co-workers inquired. It dawned on Gheidi that shame around mental illness must be combatted.
“So many wonderful and amazing people suffer from the same mental illnesses that I do on a daily basis. Why can’t we just talk about it openly,” Gheidi asks. “This experience along with many others inspired my ‘Inside Out Challenge.’ Mental illness shouldn’t have to be hidden away, let’s start to talk about it.”
Gheidi challenges people struggling with their mental health to use their creativity, proudly showing their internal feelings. A sort of catharsis, only by removing stigmas can we continue raising mental health awareness.
Gheidi, who goes by lilmoonchildd on Instagram, has struck a chord. The #InsideOutChallenge is encouraging others to paint their faces with pride, come out from the shadows. Also sharing their stories about mental illness in order to push understanding forward.